ANF - Abercrombie Sees Business Ticking Up in July

In July we have asked 29 different Abercrombie and Fitch locations several questions in order to gauge sales trends. Here are the questions that we asked. 1.Has this location been open for more than one year? 2.Which of the following 'Key Looks'(Women’s) categories is the most popular this spring? 3.Which of the following Women’s products people have been buying the most of? 4.Are there enough of the most popular item in-stock right now? 5.Will it be hard to get more of the most popular product if they need to get more for the holiday season? 6.Is business increasing / decreasing / flat since last month? All of the respondents said that the location was open for more than a year. Knit Tanks, Lexi, and Dresses were all stated to be the top ‘Key Looks’ by 10% of the respondents. 28% of the respondents reported that the Emma Low Rise Boot Jean was the top selling women’s product, while 24% of the respondents said that the Margaret top was the top selling women product. All of the respondents reported that there is enough of the most popular item in stock now. 17% of the respondents reported that there would be difficulty getting the most popular product if they needed it during the holiday season. 83% said that there would be no difficulty getting the items during the holiday season. 45% of the respondents reported that business is increasing since last month, with 31% reporting no change in business in the last month, and 24% of the respondents reporting a loss in business the last month.

ANF - Abercrombie Sees Business Ticking Up in July

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