BJRI - BJ's Restaurant is as Busy or Busier than Last Year, Survey says
BJ's Restaurant, Inc. has seen its stock fall this spring due to high costing wheat and dairy prices. A late April Tickermine survey polled 33 locations nation-wide and asked respondents about their busiest times, their most popular menu items, how business compares to last year, cost of bills for parties of two and what they think attracts their existing clientele? Dinner was overwhelmingly busier than lunch and the choice of 23 respondents or 70%. Lunch was cited by 10 people or 30%. Thirty one respondents or 94% said their location was older than one year and 2 or 6% said theirs was new. Contrary to financial reports, most of those polled felt that business was the same as last year (17 or 52%). Thirteen or 39% said it was busier and only 1 person or 3% felt that business had dropped. Most stated that both the atmosphere and the menu were what lured their customers back (45% each or 15 respondents) and 3 or 9% said it was the prices. Forty two % of those polled or 14 respondents said the average cost for a party of two was $20-$30. The same amount of people cited $31-$40. Four respondents or 12% said their bills averaged $41-$50 and 1 person or 3% said theirs averaged at $65. Seventeen respondents, 52% of those interviewed said their location was not near a competing chain and 16 or 48% said it was. And the most popular menu item was hands down, the Barbecue Chicken Pizza (the choice of 11 respondents or 33%). Halibut Fish Tacos were cited by 5 respondents or 15%, sandwiches and then chicken wings were next popular (3 respondents or 9%), Baby Back Pork Ribs, Chicken Pot Stickers, Pizooki and Four Cheese Pizza were each cited twice or by 6% and BJ's Burger, the Blackened New York Steak and Fish and Chips were each cited once or 3%.