BKC - 59% of Burger King Outlets say the Whopper is their Most Popular Menu Item
Tickermine surveyed Burger King Holdings, Inc., the world’s second largest hamburger chain, this week. Our surveyors asked which meal time was busiest, which breakfast menu item sold best, which was their best selling menu item, how long had their store been open, was it close to competition and had customer traffic increased this month? 29 locations were consulted. 25 respondents or 86% reported lunch as their busiest shift. Four or 14% reported dinner. The Croissanwich was the most popular breakfast item, (52%) followed by the Enormous Omelet Sandwich (17%), Sausage Egg & Cheese Biscuit (14%), Cini Minis (7%) and the Breakfast Burrito, Cheesy Tots and French Toast Sticks each got one mention or were cited by 3% of those polled. The Whopper was cited as the most popular menu item by 17 respondents (59%) and the Double Whopper was the most popular according to 12 respondents or 41% of those polled. 97% of respondents said their restaurant had been open for longer than a year and only 1 (3%) said theirs was old. Four respondents or 14% reported having no nearby competing restaurants. 19 respondents or 66% said they had competition and these stores were about as busy as theirs while 6 respondents or 21% reported having nearby restaurants but that Burger King’s was busier. Five respondents or 17% said they had seen customers increase in the last few weeks but 24 respondents or 83% of those interviewed reported no increase in foot traffic at all.