BKC - 71% of Burger King Respondents Reckon that Business is Down

Tickermine consulted Burger King Holdings, Inc., for another survey this month. We asked whether lunch or dinner was the busiest shift? Which burger sells best? Was this location over a year old? And is customer traffic up or down this past few weeks? 31 stores were consulted. Lunch was the busiest shift according to 71% of our respondents and only 29% reported it to be dinner. The Whopper still remains King at these locations and was cited by 87% of those we interviewed. 10% of those interviewed cited the Angus Steak Burger as their biggest selling item. 97 percent of those polled said their location was older than a year and only 3% said theirs was new. And a lowly 29% of those polled said business was up over the past few weeks. Most, a whopping 71%, said business was flatter than before.

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