BKC - Lunch is Busiest at Burger King with the Whopper as the Customer's Fave
Burger King Holdings, Inc. is the world’s second largest hamburger chain by numbers of locations, after McDonalds and is doing surprisingly well, given the flailing fast food industry. Tickermine surveyed 27 locations across the US asking respondents which mealtimes were busiest, what were the most popular menu items, whether competing fast food restaurants were nearby and how old their location was. Lunch was by far the busiest mealtime with 19 or 70% of respondents and only 8 or 29.6% stating dinner. The ever popular Croissan-wich was cited by a whopping 21 or 78% of respondents as their customer’s favorite breakfast item, followed by the Enormous Omelet Sandwich and the Cheesy Bacon BK wrapper each cited twice or by 8% of those polled. The Sausage Biscuit or Cheesy Tots were each cited once or 4%. The Whopper reigns as the most popular lunch item with 25 mentions or 93%, the Chicken Bacon Wrappers and Bacon Double Cheeseburger were each cited once or 4%. Twenty six people or 96% said their restaurant had been around longer than a year and only one or 4% said their location was new. Twenty three of those polled said similar fast food restaurants were nearby; this is 85% and only four or 15% reporting no close competition.