BMW - The 128i Convertible Doesn't Sell Great at BMW Dealerships
In the wake of BMW’s recall of vehicles for an airbag problem, Tickermine polled 29 dealerships across the US and asked which BMW model sells best, does your dealership offer specials on trucks or SUVs, are you offering specials on satellite radios and has there been a spike in sales this past month? Forty one percent of those interviewed said the 3 Series sold best. Fourteen percent cited the 1 Series, 10% mentioned the BMW Z4 and 7% cited the 128i convertible. Sixty two percent of those polled reported selling no SUV or truck deals. Thirty eight percent offered some. Seventy six percent were offering deals on satellite radio. Twenty four % were not and 52% reported a spike in sales this past month. While 48% did not.