CAO - 27% of Checker Auto Parts Stores say Specials Don't Increase Business
CSK Auto Inc. (Checker Auto Parts) was profiled by Tickermine today. This was in light of the company announcing a decrease in net sales of 2.5% or $11.9 million from is first quarter of 2007. We consulted 30 stores around the country and asked what specials were offered this week? Do these attract more customers? What product or services are you selling a lot of this week and are your customers fretting about the economy or weak housing market? All 30 locations ran specials this week. These ranged from “buy three tires, get one free,” to specials on motor oil and discounted tools. We thought that it was positive that 22 respondents or 73% of those be interviewed said business had ramped up as a result. Only eight people or 27% reported no change in customer traffic. Motor oil was selling well for 20% of those polled. 10% cited tire compressers as their best seller. Seven percent cited the Motorola Hands Free Speaker, while another 7% mentioned specials on brakes. 67% of those interviewed said they customers weren't fazed by the weak economy or the housing market crisis. Business just seemed the same for this lot but 10 people 33% said their customers seemed perturbed. And respondents at all 30 locations said their location was older than a year.