CAO - 27% of Respondents at Checker Auto Parts Stores Think Specials Do Nothing to Help Business
CSK Auto, Inc. also known as Checker Auto Parts was surveyed by Tickermine this week. This was a month after the company reported net sales of $461.1 million for its first quarter of fiscal 2008 ended May 4, 2008. This was a decrease of 2.5%, or $11.9 million compared to the first quarter of fiscal 2007. We consulted 30 stores and asked: Which specials do you have going on this week? Are these specials generating more customers? What products are you selling a lot of? Is your business, sluggish, due to the slow economy? All 30 stores reported having specials this week ranging from specials on oil and car jacks, battery retesting, wiper blades installation and even buy three tires and get one free. 27% of those interviewed saw no extra customers resulting from the specials. But 73% felt that the specials delivered more business to their shop. Of those we spoke with, 20% offered deals on motor oil. 10% offered deals on tire compressors. 7% offered deals on brakes and another 7% offered specials on Motorola hands-free speakers. 67% of those polled didn't feel the economy deterred customers. But 10 people or 33% thought business was slow as a result. And all 30 stores, so 100% of those interviewed said their location was older than a year.