CBOU - 49% of Caribou Coffee Houses Majority of Their Customers Buy Coffee At Least 4x per Week

Mochas are the best-selling coffee drink for Caribou Coffee, according to TickerMine's most recent poll. Twenty-six percent of coffee houses polled said mochas were their number one selling drink. Lattes were next, at 23%, and were followed by Coffee of the Day (19%) and cappuccino (10%). Twenty-nine percent of coffee houses polled said they sell drip coffee, as opposed to specialty coffee drinks, ten to 15% of the time. Twenty-six percent said they sell plain drip coffee 15% to 20% of the time; 23% said drip coffee makes up more than 20% of their orders. Fifty-eight percent of Caribou employees polled said they usually order specialty drinks; ten percent said they were not coffee drinkers. At least half their customers come in for coffee more than four days per week, said 49% of responding coffee houses. Nineteen percent of those polled said between one quarter and one half of their customers come in more than four times per week. Thirty-five percent said such frequent customers make up 35% of their customer base.

CBOU - 49% of Caribou Coffee Houses Majority of Their Customers Buy Coffee At Least 4x per Week

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