Tickermine contacted 27 east coast based Caribou Coffee stores to ask what is their best-selling coffee drink and what percentages of patrons order regular drip coffee. The responses were similar to last month’s survey. Six stores (22%) reported that their “coffee-of-the-day” was the best seller and five (19%) reported lattes were their best seller. Seven stores (27%) said that various mocha drinks were the best sellers. Overall, espresso-based drinks were again the most popular. Seventeen (63%) stores reported that patrons order plain, regular drip coffee 5-15% of the time. Six (22%) stores stated that regular drip coffee was ordered more than 20% of the time. Of the 27 store employees surveyed, 17 (64%) ordered specialty coffee drinks for themselves and only one (4%) stated that they were not a coffee drinker.
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