CPKI - Business Up Modestly in February, Average Check $36
Over the past week, we surveyed California Pizza Kitchen locations to gauge trends in wait times, average billing and most popular menu items We asked the following questions: 1.Why do people eat here? 2.How is business compared to last month? 3.What is the most popular item on the menu? 4.What is the average bill for a party of two? 38% of respondents said that “atmosphere” was the reason that many customers came to CPKI. 25% said the menu was the key driver. 25% said they believed a combination of menu, atmosphere, location and prices. 42% of respondents reported that business in February was better than in January. 33% reported business was the same and 21% reported that business was slower. The most popular menu item was the Original BBQ Chicken pizza according to 46% of respondents. 13% of respondents cited the Buffalo Chicken Pizza. The average bill was reported as being $36.70 for a party of two with responses ranging from $12 to $75.